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Summer 2024 Fragrance Launches Roundup

Published August 20, 2024
Published August 20, 2024
EAUSO VERT

With the summer in full swing, the fragrance industry is offering up some rejuvenating spritzers, whether it’s sultry evening scents or refreshing citruses during the day. Gourmands are still going strong (Future Market Insights predicts the category will have global value of $55 billion by 2033), as are more herbaceous and lightweight creations like fougères (pink pepper, lavender, cardamom, and petitgrain making regular appearances} to counter the sweetness of the former category. No doubt, the hotter months bring about more transparent creations, but thanks to a plethora of long-lasting aroma molecules like Amber Xtreme, Georgywood, and ambroxan, even more lightweight scents are demonstrating longer staying power, as a certain subset of consumers demand “beast mode” from their olfactory investments.Here are the perfume launches of summer 2024.Mass

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